Sharing a Swedish tradition with the world
Have you ever had a cup of coffee and a sweet treat to go with it? Then, unknowingly, you’ve experienced one of Sweden’s most beloved traditions – fika. It's no exaggeration to say everyone in Sweden has fika. But as people get busier and busier, homemade fika is no longer the norm. Between work and family and hobbies, there's a need for an easier option. This is where the KAFFEREP series comes in.
KAFFEREP offers biscuits, pastries and treats inspired by our love for fika and everything it stands for. You'll find traditional favourites like oat biscuits and ginger thins. We're stocking our Swedish Food Market with everything you need for fika, so it's easy for anyone to share in our treasured tradition.
Fika in a modern world
Jenny Odenmo is one of the IKEA co-workers who helped introduce KAFFEREP. She enjoys fika moments with co-workers at the office and with friends or neighbours who stop by. But Jenny has a busy life and there's not a lot of time to spare. "My kids like to bake. I like to bake, but I wouldn't say we bake every week. It’s just not possible. We don't have the time. So I always have a fika back-up in the cupboards," says Jenny. "We're a modern family and we need the convenience." Jenny's cupboard back-ups are, in fact, some of her favourites to eat. The KAFFEREP oat biscuits with chocolate have a particularly hard time lasting very long in her home. "They have this amazing dark chocolate in between crispy biscuits. I open a pack and they disappear."
Sharing the love for fika
Now that IKEA offers both great coffee and tasty treats, fika is more accessible. "The KAFFEREP offer is quite wide," says Jenny. "We have a good mix in place. It's all you need really, to have a good fika moment."